JRNI
Motion
Movement with meaning
Booking Bug contacted me as part of their rebrand to JRNI. Their logo had been designed to depict the journey of a customer moving through an experience enhanced by their experiential relationship management (XRM) offering and they wanted to build upon this idea with animation.
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The initial storyboard—the client liked the idea but had some feedback on the overall animation style
They wanted to aim for a similar feel to the Slack rebrand from a few months earlier…
So after studying what worked in well in that, while trying to take cues from the dots and stripes in the new JRNI logo, a couple of rounds of review later the final version was delivered and the client was extremely happy.
The animation was used in video promotions and social media campaigns.